Helpline: 01204 452000
BFA Floristry Service Provider of the Year 2024
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0.61 miles away
512 reviews
Approved florist
Opening times
Mon - Fri:09:00 - 17:00
Sat:10:00 - 14:00
Sun:Closed
Revolutionising flower sending around the world
At Direct2florist, we’re proud to be different. Our family-owned business was set up over two decades ago with one goal – to transform the flower sending market for the good of florists and consumers.
As florists – with flower shops in the North West of England – we had grown increasingly frustrated by the outdated, highly controlling, poor value, commission-based flower sending options available to us. So, we decided to do something about it, setting up Direct2florist to put consumers directly in contact with professional florist shops around the world, in the process giving consumers control of the flower sending process.
Why go direct?
Send flowers & support local – it’s a win-win!
Brighten their day & boost the high street
Award-winning customer service
Friendly, expert help—just a call or email away
Same day international delivery available
Available on orders placed before 2pm
Rated 4.8/5 on Trustpilot & Google Reviews
A trusted service loved by many worldwide
This system joined together florists who wanted to remain independent and who didn’t want to be dictated to. They didn’t want to be part of the developing and powerful order gathering companies who dictated their stock of flowers and florist sundries and who smothered their artistry and individualism. They did not want to pay huge membership fees and many hidden extras whilst receiving little money for the delivered product. They didn’t want to be delivering flowers for customers who didn’t know that at least 25% of their order value was being taken in commission.
Understandably, the Direct2florist platform found favour. Today, still family-owned, the business has grown to the point where it has a membership of over 1,000+ florists in 22 countries – a number that continues to grow as florists and consumers alike discover the benefits of going direct. Investment in innovation continues, ensuring florists have the best tools that will help them bloom, and deliver the best possible flowers each and every time.
“We recognised that both retail and the flower world were changing. Along with my tech-savvy father John, we decided the best way to do this was through a state-of-the-art digital platform. Having developed a system that fit with our hands-on experience of what florists needed and what makes an exceptional flower sending experience, I took to the road in a beaten-up Ford Fiesta to build relationships with florists and demonstrate the system.”
Simon Stirling
Managing Director
Award Winning
As a result, Direct2florist is a multiple award winner. We’ve scooped the prestigious British Florist Association Flower Sender of the Year and Service Provider of the Year titles a combined 4 times in recent years (before becoming main sponsor of the awards in 2022 to give somebody else a chance!). We’ve also scooped the Feefo Trusted Service Award for customer service. Our award wins in the last.
In addition, we picked up a Barclays International Growth Award in 2021 in recognition of our work to transform flower sending on a global scale, while the People's Choice North West award win in 2021 recognised our commitment to exceptional customer service.
Meet the team
At Direct2florist we take pride in being family-run. This family feel extends to our team and how we interact with the florists that are integral to the success of our network, and our customers. We treat everybody as if they’re a part of the family – and probably know some of our people better than we do our own aunts, uncles and cousins!
As a result, our team has been with us for longer than they probably realise, meaning they know the flower sending business inside out. Together, we have a combined experience of well over 100 years at Direct2florist, with people like Zoe Lee, our brilliant business administrator, approaching two decades with us.
Simon Stirling
Managing Director
Jill Stirling
Account Director
Wendy Rea
Business Development Manager
Zoe Lee
Office Manager
Mason Chan
Lead Developer
Nilesh Madhavji
Executive Designer
Aaron Wilkinson
Web Developer
Tracey Vernon
Customer Service
Suzy Jefferson
Customer Service
Gemma buckley
Customer Service
Fiona Stirling
Product Development